The first party data marketing initiative that can bring success is called retargeting. This is a process where you send targeted information to the same people on different mailing lists on a regular basis. In other words, you are trying to flip the customer from one buying mode to another. If you use this form correctly, you will send out data sets to your contacts even when they have not specifically expressed an interest in what you are offering. This is because many people will sign up for a list just to receive coupons or freebies, and they may not be all that interested in what you have to offer at first glance. If you can gently nudge them into taking one more look at your products or services, you have a winning initiative. You can find out more about the first party data collection strategy on this page.
The idea of retargeting comes from Facebook. Facebook now allows companies to run paid sponsored advertisements within their pages. Through the latest Facebook application called Poke, you can tell your fans how you are running a campaign to promote a particular item. When Poke sends out the information to your target people on their Facebook page, they will see an advertisement for the item you are promoting. But if they already have an account set up with you, your advertisement will show as a sponsored post instead.
This is one of the best first party data marketing initiatives you can implement. You will be able to generate quality leads by targeting the people who are most likely to buy your products. Facebook's Poke requires a small monetary investment, but it can be well worth it in the long run. You can easily generate thousands of new prospects every month without spending any money, especially if you are focusing on the hottest areas of your market.
You can also partner with other businesses, especially those who share a similar business philosophy as you do. With several successful ventures under your belt already, you can leverage their popularity to help spread the word about your brand. Just make sure that the partnership works well with each other. It won't do you much good to market a digital product or service in the wrong setting.
In addition to that, you can use Poke to gather customers' feedback on a variety of different products or services. Feedback is vital when you are working with customer data. It lets you know what exactly is popular with customers. This is important because you will be able to identify weaknesses in your marketing campaigns and find ways to improve on them before launching more drastic measures. You can also get in touch with customers who have experienced firsthand how useful feedback is.
In the final analysis, you should remember that it isn't just enough to launch a social media marketing initiative. You need to regularly update your fan page with valuable content. It is through such updates that you can attract new customers and encourage existing ones to buy more from you. However, using first party data marketing doesn't end there. To make it work to your benefit, you must consistently assess its effectiveness. You can get more enlightened on this topic by reading here: https://www.britannica.com/technology/e-commerce.
